Episode 1 Filmed · Coming Soon
The Tobacco Center Presents

Th3rd Rule

Podcast

The long-form conversation that doesn't fit in a 60-second Short — cigar reviews, pairings, industry guests, and lounge stories from a nearly 50-year-old Williamsport institution. Hosted by Gray Hogan, Dan Winkleman, and Nate Henderson. Episode 1 is in the can.

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What It's About

Cigars, straight talk, no filter.

Everything a 60-second Short can't hold — full reviews, real pairing breakdowns, and the kind of conversation that happens on the lounge couches every day, recorded properly.

Recorded and released from 21 W Church St, Williamsport, PA — the same shop that's been serving the city since 1977.

  • Cigar reviews across every price point
  • Pairings — bourbon, scotch, and everything in between
  • Industry guests — growers, blenders, and fellow shop owners
  • PA Pipe Club, Billtown Chapter, news and meetups
  • Straight-from-the-lounge stories and Q&A from Insiders
Meet the Hosts

Gray Hogan

Navy veteran and owner-operator of The Tobacco Center since 2025. Not new to a mic — he's hosted a gaming podcast for over a year and ran his own radio morning show before that. Cigar knowledge built behind the counter, every day.

Dan Winkleman

A Tobacco Center regular for years, with decades of cigars behind him. If it's in the humidor, he's probably already got an opinion on it.

Nate Henderson

Co-host of the Th3rd Rule Podcast.

Listen

Episodes

Sponsor the show.

Media kit · data as of Sep 2026
103K+Lifetime YouTube views
8.9KTop Short — 29x subscriber count
59%Audience aged 25–44
49Years as a Williamsport institution

Why This Show

The Tobacco Center has been part of Williamsport since 1977 — new ownership in 2025 brought new energy without losing the address or the regulars. The YouTube channel (@TheTobaccoCenter) already shows the format travels: individual Shorts have pulled views far beyond the subscriber base, into an audience that's mostly 25–44 — prime cigar-buying demographic.

The Th3rd Rule Podcast extends that same audience into long-form — the format sponsors and listeners actually stick around for.

Sponsorship Formats

  • Host-read pre-roll or mid-roll spot
  • Dedicated segment or recurring feature
  • Live event tie-in — tastings and lounge nights
  • Product placement in a full episode review
Get In Touch

Gray Hogan · gray@thetobaccocenter.com · (570) 322-7766